Peddling chickens to break poverty lessons learned at the bop in Burkina Faso: a case for the replication and scaling of poultry innovation

Abstract

This paper examines the Poulet de Faso (PDF) project. Initiated in 2016 with the aim to innovate the poultry sector of Burkina Faso, it targeted small scale farmers which in this project can be considered a part of the bottom of the pyramid (BOP) market. This paper aims to contribute to the research field of strategy and operations at the BOP within Animal Health, and will present Lessons learned at the BOP in Burkina Faso: a case for the replication and scaling of poultry innovation? Firstly, the importance of this project will be outlined, not only from an animal health perspective but within the context of social development. An introduction to the case is then given ,explaining the main value chain and identifying key players of the model. This is put into context by giving an overview of the key market conditions and challenges at the BOP in Western Africa .Following this a review of the relevant literature is conducted, introducing key authors such as Prahalad and Karnani. Research will use qualitative methods to identify the key challenges and learnings of the case. This includes, but is not limited to, primary data collected from semi-structured interviews with the main stakeholders involved. It is found that there are four key categories: sensitisation, partnerships, infrastructure, and financial sustainability from which learning scan be drawn. These are discussed openly, allowing for the development of a conceptual model which provides a framework for strategy and operations at the BOP within Animal Health. Overall, the PDF project provides a strong use case for the replication and scaling of poultry innovation within Animal Health at the BOP.