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The implications of Covid-19 and brexit on generations Y and Z-S behaviour, and how can city hotels in the United Kingdom react: business travel market outlook
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The pandemic disrupted businesses across the globe and the hospitality industry is among the hardest hit. This study investigates the impacts of COVID-19 and Brexit in hospitality consumption of Gen Y and Z –the cohorts that will shape the future of travel –while exploring how can city hotels in the United Kingdom recover. To assess the travel market outlook and support hotels in establishing responsive strategies that match the latest trends, the perspectives of both experts and consumers were evaluated. Results predict that business travel will return but assume a new shape, with a digitally connected workplace, flexible lifestyles, and a desire for innovative experiences.
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Tourism Covid-19 Generation Z Business travel Hospitality Generation Y United Kingdom City hotel Brexit