What is the financial impact of adopting this format

Oliveira, Inês Eiró Frazão Marques de

http://hdl.handle.net/10362/139086

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Autores

Oliveira, Inês Eiró Frazão Marques de

Orientador(es)

Pita, José Miguel

Resumo(s)

The following paper will analyse how to monetize Ajuda de Mãe (AdM) services for non-beneficiary mothers. The financial viability of the project was evaluated based on different levels of demand, to guide the organisation’s decisions. It is believed that Psychology Consultations, Parenting Workshops, Pre-partum and Infant Massage Courses, and Breastfeeding Support should be commercialised, by filling only the services’ idle capacity, as it will result in incremental revenues. This decision only implies CAPEX and marketing expenses. Additionally, if AdM can obtain enough demand to cover the associated costs, an option to increase capacity by hiring a new collaborator a rises