A carregar...
Publicação
Konundrum consulting project - international marketing: action plan
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 29.94 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
KONUNDRUM Consulting Project –International Marketing: Action Plan The action plan intends to map KONUNDRUM’s necessary considerations and actions to successfully enter the Japanese market and identifies its true potential. The project illustrates both strategic and financial decisions. The strategic decision comprises advantages and disadvantages for different entry modes, highlighting the benefits of exporting as well as different options within exporting. The two strategically more relevant options are analyzed financially by conducting a financial forecast and calculating investment decision metrics to decide for one exporting option ,as well as the identification of the market potential. Besides this, a detailed action plan for a possible expansion is established. The field lab explores whether expanding to Asia is viable for KONUNDRUM. In the first chapter a comprehensive overview of the business model, industry-challenges, limitations, and objectives are presented. The next chapter focuses on selecting the best-fitting market, namely Japan, through a decision funnel and resulting ranking. The next chapter is dedicated to further research for the focus market among four crucial factors. The fourth chapter focuses on examining different expansion strategies to construct an entry plan for KONUDNDUM. The last chapter analyses the most promising entry mode financially. A decision is made whether the respective market is worth expanding.
Descrição
Palavras-chave
Marketing strategy Brand strategy Strategy and international business Entry Mode Externalization Strategic decision-making Financial forecast Recommendations Future outlook Call to action