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Agency model impacts on original equipment manufacturers- rent-a-car offering
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ThispaperaimstoanalyzethecurrenttrendsandchallengesoftheAutomotiveIndustryand identify the main drivers of transformation within the sector. Individually, its objective istodeterminehowOEMscanestablishtheirmobilityservices,focusingonRent-a-Caroffering.Based on the literature review, an analysis was conducted to assess the feasibility of such aventure.ItdemonstratedthattheagencymodelstructuresenableOEMstoenterthemarketwithacompetitiveoffering.Onthisbasis,itisrecommendedthatOEMsbasetheirbusinessmodelsaroundthe agency model if they desire to be a mobility service provider.
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Strategy Business model innovation Automotive industry Agency model Servitization in industry Rent-a-car