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Optimization of investments on return rate reduction: analysis of E-commerce´s return rate strategies and required financial investment
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Resumo(s)
Fierce competition among online retailers and high customer expectations are driving product returns, and simultaneous lyshrinking fashion e-commerce’s profits. There fore, online retailers need to find a way to reduce return rates without compromising sales. Using a grounded theory approach, that combines literature-based knowledge with experiments and Reflaunt’s data manipulation, the author presents a frame to investigate the financial sustainability of handling product returns and being proactive towards them, under the scope of early stage start ups. In addition, the framework considers the long-term implications of such behavior and the impact it has on the company’s performance. The author concludes with recommendations for Reflaunt, and early-stage start up businesses in general, and potential help of further research.
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Palavras-chave
Luxury management Digital operations E-commerce Products return Fashion Raas