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Innovec: fighting infectious diseases with a bloodless mosquito diet - business model, pricing strategy and operations
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| 25.13 MB | Adobe PDF |
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Resumo(s)
Vector-borne diseases such as Malaria, Dengue fever or Zika have previously mainly concerned countries below the equator. However, climate change forces them to move up north and make them an even more relevant problem for all countries across the globe. To fight vector-borne diseases, research requires a lot of blood in order to rear the distinct vectors such as mosquitoes, bugs, fleas, ticks and others. Within this pitch we present the company InnoVec and its product BLESS, a blood-free feeding alternative for vectors used in research and big-scale rearing projects. This individual part covers the business model, pricing strategy and operations of InnoVec. First ,the goals of the business model are presented and prioritized. Second, a two-step pricing strategy is developed, base don an in-depth cost driver analysis. Lastly, InnoVec’ soperational chain is detailed with an increased emphasis on manufacturing.
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Palavras-chave
Entrepreneurship Business model Vector-borne diseases Mosquitoes Bloodless diet