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Gravel: validation of alternative business models for a group travel planning software - validating the B2c business model
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| 5.3 MB | Adobe PDF |
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Resumo(s)
Gravel is an innovative solution for groups to plan their next trip in an effective, collaborative and time-efficient way. In this field lab, a decision concerning the preferred customer segment, namely Business-to-Consumer(B2C) versus Business-to-Business (B2B), will be derived from extensive customer exploration, discovery, and validation efforts for both potential customer segments. Following the principles of the Lean Start up and the Customer Development Process, this thesis depicts the entrepreneurial journey of two Nova SBE students who aim to redefine the way group trips are planned.
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Entrepreneurship Digital business Business model New product development Customer development Lean startup Travel-tech