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The new quota law of employment for people with disabilities: Associação Salvador-s opportunity to increase social impact while ensuring financial sustainability | 3. business model and value proposition
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Resumo(s)
Associação Salvador is a non-profit organization dedicated to promoting inclusion and improving the quality of life of people with reduced mobility. The primary purpose of the research was to determine if Associação Salvador could leverage the new employment quota law to increase its social impact while ensuring financial sustainability. The main goal of this chapter was to develop a marketing mix based on the analyse of Destino: Emprego’s segmentation, targeting and positioning. After the analysis, Destino: Emprego is advised to offer Inclusive Consulting Services and Awareness SessionsfortheB2B segment and Inclusive Recruitment Services for B2B and B2C.
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Palavras-chave
Social enterprise Social impact Segmentation Management Targeting Marketing mix Inclusive recruitment Motor disability