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Portuguese football talent exports: sino-Portuguese football relationship
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For decades, Portuguese football exports to China have been expressed in 3 modes, namely introduction of Portuguese football managers, “Bring in” strategy and “Go out” strategy. The study examines the changes to Chinese football brought by aforementioned 3modes and their existing problems, in order to explore future challenges and opportunities in Sino-Portuguese football relationship. Mixed methods approach was applied, involving interviews with Portuguese football professional, web scraped data analysis, and 159 questionnaires gathered. The results confirmed Portugal's great football export potential to China, suggesting that sustained communication and cooperation would undoubtedly benefit both nations’ football competitiveness and football economies.
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China Portugal Football Sport management Talent export