A carregar...
Publicação
Philip Morris international delivering a smoke-free future - a way to join the trend towards sustainable finance? strategies to convince the financial sector
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 7.56 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. The teaching note focuses on the role of the financial sector in this business transformation and aims for students to reflect on investment decisions in the tobacco industry.
Descrição
Palavras-chave
International business Sustainability Social impact Sustainable finance Esg integration Sdg Geoeconomics Private sector International relations Sustainable development