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A publicidade como recurso didático nas disciplinas de Português e Espanhol
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O presente relatório irá centrar-se na Prática de Ensino Supervisionada realizada no Agrupamento de Escolas Augusto Cabrita, para a disciplina de Espanhol, e no Colégio Minerva para a disciplina de Português, no ano letivo de 2020/2021. A reflexão apresentada decorre da observação atenta das aulas e da consequente prática de ensino. Lecionei Português e Espanhol ao 10º ano de escolaridade, em ambas as instituições de ensino. Por ser um tema de grande abrangência motivacional e pedagógica e de possível utilização como objeto de aprendizagem em sala de aula, a publicidade é um género textual multimodal que pode ser utilizado como recurso didaticamente pertinente para intervenção pedagógica nas aulas de Português, língua materna, e de Espanhol, língua estrangeira (ELE). O anúncio publicitário é um material acessível a todos e permite uma aproximação entre a escola e o mundo exterior, além de ser atrativo e persuasivo no momento de captar a atenção de consumidores, tão exigentes como os alunos que participaram deste estudo. Uma vez que abrange diversos temas pertencentes ao quotidiano, adaptá-los aos temas escolares foi uma tarefa fácil e prazerosa. Os resultados obtidos demonstram que o trabalho com textos publicitários estimula os alunos a expressarem as suas opiniões, mostrando, ao mesmo tempo, uma realidade necessária na sua formação enquanto seres sociais.
This report will focus on the Supervised Teaching Practice of Spanish as a subject carried out at Agrupamento de Escolas Augusto Cabrita, and at Colégio Minerva for Portuguese, during the academic year 2020/2021. The reflection presented results from the careful observation of the classes and the consequent teaching practice after having taught grade 10s Portuguese and Spanish at both educational institutions. Because it is a theme of great motivational and pedagogical scope and of possible use as a learning object in the classroom, advertising is a multimodal textual genre that can be used as a didactically relevant resource for pedagogical intervention in Portuguese classes, mother tongue, and in Spanish, foreign language. An advertisement is accessible to everyone and allows for a rapprochement between the school and the outside world, in addition to being attractive and persuasive in capturing the attention of consumers, in particular, as demanding as the students who participated in this study. Since it covers several themes related to everyday life, adapting them to school themes was an easy and pleasurable task. The results obtained demonstrate that working with advertising texts encourages students to express their opinions, showing, at the same time, a necessary reality in educating them as social beings.
This report will focus on the Supervised Teaching Practice of Spanish as a subject carried out at Agrupamento de Escolas Augusto Cabrita, and at Colégio Minerva for Portuguese, during the academic year 2020/2021. The reflection presented results from the careful observation of the classes and the consequent teaching practice after having taught grade 10s Portuguese and Spanish at both educational institutions. Because it is a theme of great motivational and pedagogical scope and of possible use as a learning object in the classroom, advertising is a multimodal textual genre that can be used as a didactically relevant resource for pedagogical intervention in Portuguese classes, mother tongue, and in Spanish, foreign language. An advertisement is accessible to everyone and allows for a rapprochement between the school and the outside world, in addition to being attractive and persuasive in capturing the attention of consumers, in particular, as demanding as the students who participated in this study. Since it covers several themes related to everyday life, adapting them to school themes was an easy and pleasurable task. The results obtained demonstrate that working with advertising texts encourages students to express their opinions, showing, at the same time, a necessary reality in educating them as social beings.
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Ensino de Português Ensino de Espanhol Publicidade Género Multimodal Motivação Persuasão Educação Advertising Multimodal Gender Motivation Persuasion Education