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A Strategy to merge, a comparison of LVMH Moët Hennessy - Louis Vuitton Se & L´Oréal S.A
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LVMH and L’Oréal both follow very different strategies regarding acquisitions, yet being successful in their own way. While L’Oréal solely focuses on the cosmetics segment, LVMH acts as a conglomerate acquiring firms such as jewelers, hotels, or perfume producers. This thesis summarizes findings in the literature on acquisitions about both strategic and financial motivations. Further, these findings are applied on the two firms being analyzed. As both firms are successful, while following completely different acquisition strategies, there is no winner at the end of this thesis. Instead, the comparison between the firms’ strategies yields interesting similarities as well as differences.
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