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The churn rate has been increasing continuous lyon the last few years, at the Elite Plaza Business Center, located in Yerevan, Armenia. The team analyzed industry characteristics, external environmental factors, as well as insights retrieved from research interviews performed to people that operate in the Elite Plaza. After a thorough analysis, it is understood that the churn rate can become a more serious problem if measures are not adopted. The goal of this work project was to present real-life solutions that could be applied in the Elite Plaza ,to attenuate this problem.
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International business Strategy Business plan
