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How to implement and develop a profitable lavender essential oil business in Portugal?
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Resumo(s)
This work project assesses the feasibility of implementing a lavender essential oil business in Portugal. The business plan was developed under a Direct Research Internship (DRI) and results from an agreement between Nova School of Business and Economics and Van Der Salm, a floriculture company based in Boskoop, the Netherlands. It covers the main aspects regarding the production, transformation and commercialization of lavender essential oil, from end-to-end, in a B2B market. Following the Business Model Canvas framework applied to a start-up project, it will aim to answer the following research question: “How to implement and develop a profitable lavender essential oil business in Portugal? ”The core concepts addressed will cover the business model to be deployed and the market entry strategy, both under the perspective of a corporate venture endeavour.
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Palavras-chave
Business model canvas Market entry strategy Lavender essential oil