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Marketing digital para empresas e os desafios de construir relevância e valor nas redes sociais
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| 6.18 MB | Adobe PDF |
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Este relatório foi desenvolvido com base nas minhas atividades enquanto estagiária na agência digital Brief Creatives. A abordagem deste relatório está definida entre um enquadramento teórico e um enquadramento prático, ambos segundo conhecimentos adquiridos em sala de aula e durante o estágio. Para a componente teórica, o relatório apresenta as fundações do marketing digital e das redes sociais e como estas áreas tornaram-se essenciais para o êxito comercial de empresas nos dias de hoje. A componente prática apresenta uma descrição das minhas funções durante o estágio e a aplicação dos meus conhecimentos teóricos. O objetivo principal deste relatório é promover uma reflexão sobre a importância de marcas e empresas possuírem uma presença digital com conteúdos relevantes e de valor.
This report was elaborated based on my activities as an intern at the digital agency Brief Creatives. The approach is defined between theoretical and practical, both according to the knowledge acquired in class and during the internship. In the theoretical approach, this report presents the foundations of digital marketing and social media, and how these fields have become essential for the commercial success of brands nowadays. The practical approach presents a description of my tasks as an intern and how my theoretical knowledge was applied to them. The main goal of this report is to promote a reflection about the importance of brands and businesses maintaining an online presence that offers relevant and valuable content.
This report was elaborated based on my activities as an intern at the digital agency Brief Creatives. The approach is defined between theoretical and practical, both according to the knowledge acquired in class and during the internship. In the theoretical approach, this report presents the foundations of digital marketing and social media, and how these fields have become essential for the commercial success of brands nowadays. The practical approach presents a description of my tasks as an intern and how my theoretical knowledge was applied to them. The main goal of this report is to promote a reflection about the importance of brands and businesses maintaining an online presence that offers relevant and valuable content.
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Marketing digital Redes sociais Design gráfico Gestão de redes sociais Empresa Comunicação Marca Google Ads Conteúdo digital Online marketing Graphic design Social media management Business Communication Brand Digital content