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O Jornalismo desportivo enquanto uma enquanto uma forma hibrída de jornalismo: ocaso do zerozero
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Com a sua evolução enquanto área profissional, o jornalismo foi-se ramificando em diversas editorias e especializações, entre as quais se engloba o jornalismo económico, político ou cultural, mas também o desportivo. Esta última foi, desde sempre, vista de uma forma diferente, especialmente entre os pares, devido às características que lhe são inerentes face às temáticas abordadas e à forma como é feito. O presente estudo foi realizado com base num estágio curricular no zerozero, um jornal desportivo online, durante quatro meses, e tem como objetivo perceber quais as características do conteúdo produzido por um órgão de comunicação social especializado na área do Desporto, procurando entender se o mesmo se afasta daquele produzido noutras editorias e se aproxima de algo considerado como entretenimento ou se mantém, de forma geral, características semelhantes aos seus pares. A metodologia usada conjugou a análise de conteúdo aos artigos mais lidos pelo público do zerozero durante o tempo de estágio, assim como ao conteúdo áudio e multimédia produzido, conjugando com uma entrevista exploratória. Os resultados mostram que, de modo geral, o jornalismo desportivo segue as mesmas características que aquele produzido noutras áreas, tendo sempre por base a temática abordada e variando consoante o formato com que é apresentado.
In its evolution as a professional area, journalism has branched out into various editorials and specializations, including cultural, economic or political, but also sports journalism. The last one has always been seen in a different way, especially among peers, due to the characteristics that are inherent to the themes addressed and the way it is done. The present study was carried out based on a curricular internship at zerozero, an online sports journal, for four months, and aims to understand the characteristics of the content produced by a media specialized in the field of Sport, trying to understand if it is far from the one produced in other editorials and something like entertainment or if it maintains, in general, characteristics similar to its peers. The methodology used combined a content analysis to the most read articles by the public during the internship, as well as to the audio and multimedia content produced, combined with an exploratory interview. The results show that, in general, sports journalism follows the same characteristics as that produced in other areas, always based on the subjects addressed and varying according to the format in which it is presented.
In its evolution as a professional area, journalism has branched out into various editorials and specializations, including cultural, economic or political, but also sports journalism. The last one has always been seen in a different way, especially among peers, due to the characteristics that are inherent to the themes addressed and the way it is done. The present study was carried out based on a curricular internship at zerozero, an online sports journal, for four months, and aims to understand the characteristics of the content produced by a media specialized in the field of Sport, trying to understand if it is far from the one produced in other editorials and something like entertainment or if it maintains, in general, characteristics similar to its peers. The methodology used combined a content analysis to the most read articles by the public during the internship, as well as to the audio and multimedia content produced, combined with an exploratory interview. The results show that, in general, sports journalism follows the same characteristics as that produced in other areas, always based on the subjects addressed and varying according to the format in which it is presented.
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Jornalismo desportivo Zerozero Jornalismo Desporto Desportivo Informação Entretenimento Dados Journalism Sports Information Entertainment Data