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Como comunicar os Monumentos do passado nas plataformas digitais do presente. O Palácio Nacional de Mafra como estudo de caso
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O Turismo é um setor chave na economia dos países e dentro dele os museus são parte importante. Devido à sua relevância, a forma como comunicam é essencial para o seu sucesso. Com o desenvolvimento da comunicação digital essa transição teve diferentes caminhos e consequências. No processo ainda existem algumas falhas e pouco investimento, principalmente no caso português. Desta forma, é importante compreender como a transição para o digital deve ser feita e entender as vantagens da inovação do digital. No desenvolvimento do trabalho primeiramente baseado numa pesquisa bibliográfica sobre a temática do turismo e o digital bem como os museus transitam para a nova era. Depois numa observação indireta de vários exemplos de museus e da sua presença no digital tanto internacionais como nacionais e por fim uma análise de estudo de caso do caso do PNM, de como é a sua presença online, compreendendo aquilo que já foi feito, as potencialidades e problemas. Para assim, construir um plano de comunicação para o monumento em estudo. Através da análise da observação indireta e do caso prático em estudo é possível concluir que na transição digital ainda existem muitas falhas e diferenças, devido à forma como se olha para o digital e consequente investimento nessa área. O PNM, como outros museus portugueses, ainda tem uma estratégia mais conservadora no online e necessita de investir neste campo para usufruir das vantagens que o online lhe pode oferecer.
Tourism is a fundamental sector in countries' economies, and within it, museums are a significant part. Due to their relevance, the way they communicate is essential to their success. With the development of digital communication, this transition has had different paths and consequences. In the process, there are still some gaps and little investment, especially in the Portuguese case. Thus, it is necessary to understand how to execute the transition to digital and understand the advantages of digital innovation. This works' development is firstly based on bibliographic research on tourism and digital themes, as well as the museums' transition to the new era. After an indirect observation of several examples of museums and their presence in the digital world, both international and national, and finally a case study analysis of the NPM case, of how its online presence is, understanding what has already been done, the potentials and problems. To build a communication plan for the monument under study. Based on the analysis achieved by the case study and indirect observation, it is possible to conclude that there are still many gaps and differences in the digital transition, mainly due to how digital is looked at and consequent investment in this area. The NPM, like other Portuguese museums, still has a more conservative strategy online and needs to invest in this domain to enjoy the advantages that online can offer.
Tourism is a fundamental sector in countries' economies, and within it, museums are a significant part. Due to their relevance, the way they communicate is essential to their success. With the development of digital communication, this transition has had different paths and consequences. In the process, there are still some gaps and little investment, especially in the Portuguese case. Thus, it is necessary to understand how to execute the transition to digital and understand the advantages of digital innovation. This works' development is firstly based on bibliographic research on tourism and digital themes, as well as the museums' transition to the new era. After an indirect observation of several examples of museums and their presence in the digital world, both international and national, and finally a case study analysis of the NPM case, of how its online presence is, understanding what has already been done, the potentials and problems. To build a communication plan for the monument under study. Based on the analysis achieved by the case study and indirect observation, it is possible to conclude that there are still many gaps and differences in the digital transition, mainly due to how digital is looked at and consequent investment in this area. The NPM, like other Portuguese museums, still has a more conservative strategy online and needs to invest in this domain to enjoy the advantages that online can offer.
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Comunicação Plataformas digitais Palácio Nacional de Mafra Digital Turismo Museus Inovação Redes Sociais Comunicação Digital Tourism Museums Innovation Social Media Digital Communication