A carregar...
Publicação
Tesla motors: disrupting the automotive industry
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.89 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This Work Project presents a case study about Tesla and how it disrupted the automotive industry. It concludes, that Tesla disrupted the automotive industry by challenging the predominant internal combustion engine vehicles with the commercialization of innovative electric vehicles and its infrastructure. It therefore applied several disruptive strategies. The paper is structured as follows: Firstly, a case study on Tesla is presented. Secondly, a literature review and taxonomy of disruptive innovation are introduced and applied to the case study. Finally, to conclude, Tesla ́s distinctive capabilities and future challenges will be discussed.
Descrição
Palavras-chave
Strategy Case-study Electric vehicles Automotive industry Tesla motors Tesla inc. Disruptive innovation Sustainable competitive advantage