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Orientador(es)
Resumo(s)
We are now facing an era of digital health transformation. Existing companies and new ones within digital health market are eager to know where they can grow, following the market needs. A huge amount of money is being invested and opportunities are coveted by all. A collection of the existing companies and respective solutions in digital health market, followed by a total of twenty-four semi-structured interviews were performed in order to collect and analyze the digital health market determinant variables in an international context. Six different market opportunities were identified to later sum up with a triangled framework, useful for company understanding on how to generate opportunities. That way any company that wants to expand on digital health can look at opportunities presented along this work project, to after adapting those to its specific context.
Descrição
Palavras-chave
Digital health Digital data Outcomes Patient-reported outcomes Patient-centered care
