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Environmentally sustainable consumption behavior in regards to fashion what factors positively influence an individual’s consumption behavior towards (purchasing) environmentally sustainable textiles and apparel
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Previous research has identified that even if people are environmentally concerned, it is often not reflected in their buying decisions. An ‘attitude-behavior’ gap has been recognized. Therefore, the purpose of this study, Environmentally Sustainable Consumption Behavior In Regards To Fashion, is to examine the factors which positively affect an individual’s consumption behavior towards (purchasing) environmentally sustainable textiles and apparel. A quantitative analysis was conducted and a total number of 110 responses was collected. Results reveal that the theoretical framework TRA; TPB serves as a valid construct within this context and consumer knowledge and PCE can be identified as important determinants.
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Fashion Sustainability Motivational factors Consumer knowledge Perceived consumer effectiveness