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Has the Covid-19 pandemic made customers more concerned about sustainability?-A closer focus on great success factors forthesales professionduringand after the crisis
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This master thesis investigates whether the Covid-19 pandemic has made customers more concerned about sustainability and examines the success factors of sales managers during the pandemic. To get better insights, sales experts were interviewed and hypotheses were tested. The analyses show that there is a significant tendency for people to be more sustainably concerned during Covid-19. It also shows that younger customers have a higher level of concern and those who showed a high level of concern will also most likely maintain this after the crisis. Moreover, the qualitative research results revealed that not only the continuous rise of digital transformation shapes the way of working for sales professionals but also the global trend towards a more sustainable living, which is a result of the increasingly important customer-oriented business approach.
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Covid-19 pandemic Concern about sustainability Sales profession Customer-oriented Adaptability