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Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market?
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With the rise of a global pandemic, consumers are more concerned about their health, therefore seeking products which can suffice those needs. Product claims can help companies respond to the current demand. This study analyzed a survey(n=65) in which consumers were given three choices (a no claim product, afreecovid-19 claim product and akills99.9%of virus and bacteria claim product) with variances in pricing. There is evident preference for the 99.9% claim product, additionally consumers are also willing to pay up to at least 50% more than the original product for an additional benefit.
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Marketing Consumer buying behavior Pandemic Covid-19 Product claim