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A importância do brand awareness no setor hoteleiro
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No âmbito da Componente Não Letiva do Mestrado em Ciências da Comunicação, com Especialização em Comunicação Estratégica, na Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, realizei um estágio em assessoria de imprensa e relações-públicas, entre os dias 1 de outubro e 18 dezembro de 2020, na Message in a Bottle - agência de comunicação de turismo e lifestyle. Durante o período de estágio trabalhei com diversos ligados ao setor turístico, sendo exemplo disso a Qatar Airways, o Turismo de Malta ou o The Lodge Wine & Business Hotel. Posto isto, o presente documento ilustra a minha experiência durante a execução do estágio curricular e analisa a importância do brand awareness no setor hoteleiro, sendo que optei por analisar esta questão através do The Lodge Wine & Business Hotel, uma vez que estive na equipa de assessoria de imprensa responsável pelo lançamento da unidade hoteleira junto dos meios de comunicação social, cujo objetivo era gerar brand awareness sobre o hotel. São necessários estudos mais aprofundados sobre esta temática, que permitam compreender melhor a relação entre a comunicação e o sucesso de uma unidade hoteleira junto dos seus stakeholders.
For the purpose of the internship of my Master’s Degree in Communication Sciences with specialisation in Strategic Communication at the Universidade Nova de Lisboa, I did an apprenticeship in press and public relations during the period of October 1st to December 18th 2020. The apprenticeship took place at Message in a Bottle, which is a Communication, Digital Marketing & Design agency. During that period I worked with several clients that are linked to the tourism sector, such as Qatar Airways, Tourism of Malta and The Lodge Wine & Business Hotel. As such, this document highlights my experience during the apprenticeship and analyses the importance of Brand Awareness in the hospitality industry, seen as I decided to analyse this topic through my experience at The Lodge Wine & Business Hotel, as I was part of the press office team, whose responsibility it was to launch the Hotel in the media as well as build brand awareness. Further studies on this topic are necessary, in order to better understand the relationship between the communication and the success of the Hotel with its stakeholders.
For the purpose of the internship of my Master’s Degree in Communication Sciences with specialisation in Strategic Communication at the Universidade Nova de Lisboa, I did an apprenticeship in press and public relations during the period of October 1st to December 18th 2020. The apprenticeship took place at Message in a Bottle, which is a Communication, Digital Marketing & Design agency. During that period I worked with several clients that are linked to the tourism sector, such as Qatar Airways, Tourism of Malta and The Lodge Wine & Business Hotel. As such, this document highlights my experience during the apprenticeship and analyses the importance of Brand Awareness in the hospitality industry, seen as I decided to analyse this topic through my experience at The Lodge Wine & Business Hotel, as I was part of the press office team, whose responsibility it was to launch the Hotel in the media as well as build brand awareness. Further studies on this topic are necessary, in order to better understand the relationship between the communication and the success of the Hotel with its stakeholders.
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Brand awareness Setor hoteleiro Hotelaria Consumidor Target Relações Públicas Hospitality Consumer Public Relations