A carregar...
Publicação
Developing a brand identity strategy for the Nova Sbe behavioral lab - verbal & visual identity
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 5 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project analyzes visual and verbal brand elements that can support the Nova SBE Behavioral Lab to strengthen its brand strategy. After highlighting the importance of those elements, two interviews with Nova SBE’s Brand and Communication department have been conducted to understand Nova SBE’s regulations for sub-brands. The key findings and analysis section presents the Lab’s visual and verbal identity that corresponds to the Lab’s brand strategy as well as to Nova SBE’s brand guidelines. To maintain consistency throughout the Lab’s brand identity and to support the management, brand guidelines were developed in form of a Brand Book.
Descrição
Palavras-chave
Brand development Brand management