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Innovative payment e-commerce solutions and their potential impact on customer experience and revenues
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| 1.32 MB | Adobe PDF |
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Resumo(s)
Digitisation, globalisation, and new disruptive technologies are consistently changing the way consumers buy goods and services and forcing merchants to attract customers with more customer centric approaches. As research indicates, the checkout process and especially the offered modes of payment can have a strong influence on the overall customer experience and revenues consequently generated by customers. This study aims to contribute to related research by collecting data from online shop customers, gaining more insight into their preferences and motivation in order to shed more light onto the interrelationship of shopping experience, customer satisfaction and shop revenues, especially with regard to innovative payment solutions.
Descrição
Palavras-chave
E-commerce Customer experience Customer satisfaction Innovative payments