A carregar...
Publicação
How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 8.4 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Guayakí is a beverage company offering sustainably harvested and shade-grown Yerba Mate products from the Atlantic rainforest including Ready-To-Drink (RTD) Mate and loose-leaf Mate. It is a business aiming at fostering regeneration of degraded rainforest while operating profitably. Guayakí’s global vision brings tensions between continuously growing and maintaining a strong social and environmental mission. The goal of regeneration during Guayakí’s growth journey is both a challenge and an opportunity in dealing with these tensions. Thus, this Case Study provides a teaching framework to analyze growth tensions of a social purpose company and how the regenerative approach contributes to managing them.
Descrição
Palavras-chave
Regenerative business Hybridorganizations Organizational tensions Dialectic Guayakí yerba mate