Increasing international footprint of a natural stone business - financial plan

João, Sara Oliveira São

http://hdl.handle.net/10362/129095

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Autores

João, Sara Oliveira São

Orientador(es)

Delgado, João Pedro

Resumo(s)

DP Stones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its ¶lifecycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.

Palavras-chave

Nternationalization Market selection Entry strategy Strategic analysis Natural stone Cutting shaping and finishing stone Marketing plan Financial plan Australia Germany