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Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
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| 1.35 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media.
Descrição
Palavras-chave
Sumol Carbonates industry Communication plan France