Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/127694| Título: | Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
| Autor: | Silva, Madalena Lopes Pereira Marques da |
| Orientador: | Velosa, Jorge Lourenço, Carolina |
| Palavras-chave: | Sumol Carbonates industry Communication plan France |
| Data de Defesa: | 19-Jan-2021 |
| Resumo: | Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media. |
| URI: | http://hdl.handle.net/10362/127694 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2020-21_fall_29064_madalena-silva.pdf | 1,38 MB | Adobe PDF | Ver/Abrir Acesso Restrito. Solicitar cópia ao autor! |
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