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The presented exploratory research explores the population's perceived image of the apprenticeship system in the region of Vorarlberg along with the resulting challenges. For this purpose, five experts from major apprenticeship training companies, as well as 250 adolescents aged between 13-and 19-years were interviewed and surveyed. The analysis shows that the apprenticeship system faces a rather negative perception among the population and indicates an enormous potential for innovation in the current communication and ongoing initiatives. Both groups, the companies, and the adolescents, who can be defined as the potential future employees, highlight the fact that change is inevitable.
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Dual-system Youth unemployment Vorarlberg Specialized work Vocational training Apprenticeships Employer branding
