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Publicação
Consulting lab for Galp energia
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| 10.24 MB | Adobe PDF |
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Resumo(s)
Galp is the only company in Portugal with a three-energy portfolio comprised of electricity, gas and fuel. The project’s main goa list o use this unique and valuable competitive advantage ,by creating an ew integrated and disruptive offer capable of leveraging Galp’s leading position in the fuel and gas markets in order to grow in electricity business. The new value proposition was developed based on the idea funnel, fed by a benchmark on energy an dnon-energy sectors, a brainstorm and market research. The project’s outcome are 2 key strategic recommendations: Galp Energy and Galp Fuel, and the respective communication plan and financial impact analysis,
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Palavras-chave
Ecosystem Electricity energy as a service Digital Gas fuel Subscription