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Segmented and bundled solution for mass market insurance consumers: becoming a lifelong partner - an approach to strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 13.32 MB | Adobe PDF |
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Resumo(s)
The project was developed in partnership with Q Insurer Mass Market Marketing Department with the purpose of helping Q Insurer to become a lifelong partner for Portuguese consumers. In order to reach this goal, an extensive research and analysis’ methodology was followed, focused on studying the external environment, internal resources and Portuguese consumers. A main recommendation was constructed following a request for one actionable and implementable strategy. This recommendation aims to fulfil the overarching goal, integrating several ongoing initiatives while contributing to a differentiated and customer-centric position in the mass market. Additional recommendations to increase success potential were also constructed.
Descrição
Palavras-chave
Tranquilidade Generali Customer Mass market Insurance Customization Simulation