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Mobile journalism at RTP: consumption of news
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The goal of this paper is to show case a practical resolution for the integration at a greaters cale of the Mobile Journalism philosophy, both in the production and in the consumption of news. The production-side concerns the use of the smartphone and other light equipment in the production of news, while the consumption-side concern show the news are displayed and consumed on a smartphone. This work project was realized in syndication with RTP and was adjust and tailored to its respective needs ,resources and objectives. In order to achieve this goal, several analysis were developed to address the external and internal environment, identifying the opportunities and threats of the broadcasting industry and the strengths and weak nesses of RTP. The ending result of this study led to the development of interconnected, structured and strategic recommendations that ensures a work able dissemination plan for Mobile Journalism.
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Palavras-chave
Mobile journalism Mojo Smartphone News Digital news Broadcaster State-owned company Public company Digital Organization Change management