Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/123946| Título: | Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience |
| Autor: | Carvalho, Maria Catarina Roseira Taveira de |
| Orientador: | Casquinho, Constança Monteiro |
| Palavras-chave: | RTP Sports broadcasting Public service media Interactivity Product Promotion Organizational structure |
| Data de Defesa: | 25-Jan-2021 |
| Resumo: | The project focuses on RTP ́s sports offer with the purpose of understanding how can the company increase the content offer, by developing a digitals ports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people. |
| URI: | http://hdl.handle.net/10362/123946 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2020-21_fall_40513_maria-carvalho.pdf | 4,06 MB | Adobe PDF | Ver/Abrir |
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