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Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
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| 3.97 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The project focuses on RTP ́s sports offer with the purpose of understanding how can the company increase the content offer, by developing a digitals ports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people.
Descrição
Palavras-chave
RTP Sports broadcasting Public service media Interactivity Product Promotion Organizational structure