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The phenomenon of "greenwashing" in European business schools: an exploratory study of students´ perceptions
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How do students perceive “greenwashing”attitudes in European business schools? With the current increasing expectations for business schools to foster and teach sustainability, this question is a fundamental one. Surprisingly, however, empirical research on this topic is scant–most of the contemporary literature focuses instead on greenwashing attitudes among firms. The goal of this dissertation is to initiate a scientific inquiry on the topic of greenwashing in the educational context. To this end, a theory explaining how students perceive greenwashing in European business schools is developed by utilizing a qualitative research methodology.
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Greenwashing attitudes Business schools Students Fostering sustainability