From global efficiency to local self-sufficiency - the challenges & developments of globalization on the food industry dynamics

Abstract

From global efficiency to local self-sufficiency -The challenges & developments of globalization on the food industry dynamics. The food industry presents a growing fragmented market which are adapting to consumer shifts and continuously changing industry dynamics -to be resilient and relevant. The industry contains of supply chain actors both contributing to ecological and social challenges, including food waste, climate change and health diseases. Conscious consumer shifts drive the development towards self-sufficiency, with players taking actions both in formal organizational commitments and in terms of the marketing P ́s: unique sustainable products, home-delivery, reusable plastic and organic production.