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E-commerce in China: Taobao Village phenomenon and its contribution to sustainable development
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Resumo(s)
The rapid rise of e-commerce in China and the success of the e-commerce platform taobao.com have enabled the emergence of a unique cluster phenomenon called “Taobao Village”. This work project delivers a thorough overview of the phenomenon including its backgrounds. Further it analyzes how the phenomenon contributes to sustainable development using the UN Sustainable Development Goals as a framework. It is found that the development of Taobao villages underlies some specific prerequisite factors. The phenomenon seems to contribute to important goals and works against some negative national developments. Finally, the work hints towards the tremendous impact and potential of digitalization.
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Palavras-chave
E-commerce China Alibaba Taobao village Cluster Un sustainable