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Publicação
Sport Tv field lab on new product development
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.46 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.
Descrição
Palavras-chave
Sport Tv New product development Amateur sports Competitiveness