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Internationalisation plan for bifanas de Vendas Novas- as tradicionais
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| 3.14 MB | Adobe PDF |
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The following project aims to prepare an internationalisation plan for bifanas de Vendas Novas- As tradicionais, a Portuguese company that sells a traditional and regional recipe at low prices. After analysing the internal and external environment of the company, followed by a quantitative and qualitative analysis with country clustering and country ranking techniques, France was selected as the most promising market. Subsequently, the franchise agreement was proposed as the best entry mode and a marketing plan, the organisational structure and some financial projections were designed, which are intended to help leading the road to a successful first international expansion.
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Bifanas de Vendas Novas- as tradicionais Business plan Fast-food industry