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Publicação
Sevways field lab on internationalization
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.38 MB | Adobe PDF |
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Resumo(s)
This work project provides the suggested internationalization strategy for Sevways to expand its ERP software, targeting the ports and shipping industry. The conducted analysis of external factors, domestic environment and company’s internal capabilities and operations support the suggested recommendation of the international strategy. The examination leads to Germany as the most suitable location, followed by an appropriate entry path, with a clear marketing strategy. To conclude, a detailed financial analysis is made suggesting that the firm is able to achieve considerable profits in a six-year period, according to the assumptions made throughout the report.
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Erp software Shipping agencies Freight forwarders 3pls (third party logistics) Internationalization Entry mode Sme expansion.