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Carbon credit card services and the impact potential on Co2 emissions in the Eu - conceptualization of a Co2 reduction impact model
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Section 3 presents a conceptual overview of the CO2 Reduction Impact Model. The model aims to investigate the reduction potential of EU carbon emissions over the next ten years by the adoption of Carbon Credit Card Services. Three scenarios have been developed to determine the impact potential based on different levels of improved sustainable behavior by users. The three scenarios are then impacted by three main factors: emission development, user development and behavior & adaption. Additionally, personas with individual behaviors are generated to represent the EU population. By improved sustainable behavior among the personas, the impact of Carbon Credit Card Services increases.
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Conceptualization Co2 Reduction Impact Model Factors Behavior Change