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Fraud victims: understanding older adults´ vulnerability to persuasion and fraud
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Fraud vulnerability among older consumers is still without conclusive scientific evidence. Therefore, the following paper analysed two potential causes for increased vulnerability. Firstly, the likelihood that older consumers are a preferred target for persuasion. Secondly, if older consumers are more likely to fall for fraud than younger ones. Both variables were tested with two unique online experiments (Prolific) in which 315 U.S residents participated. These experiments did not provide evidence on the above cited potential causes for increased vulnerability, as many participants believed the “too good to be true” claims in the experiments. Younger participants even showed characteristics that increase the likelihood to fall victim to investment fraud, such as being greedy, trusting their gut feeling, the fear of missing out and the willingness to take high financial risks.
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Persuasion Fraud Investment fraud Investment fraud vulnerability Scam Vulnerability Older