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The impact of covid-19 in the csr policies of Gucci: lessons for the luxury fashion industry
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This work project, titled “The impact of Covid-19 in the CSR policies of Gucci: Lessons for the luxury fashion industry”, aims to extract general lessons for the entire luxury fashion industry from the specific case of one company: Gucci. It has been chosen for a reason of personal attachment and for its constantly claimed commitment on CSR. The report will thus analyze whether such claim, enhanced during the Covid-19, is part of Gucci’s strategic choice or it is instead just tactical CSR to respond to the crisis, in order to be able to extend the findings to the wider industry.
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Csr Luxury industry Gucci Covid-19 Crisis