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Planning4life field lab in entrepreneurship - insurance industry analysis
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| 1.17 MB | Adobe PDF |
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This paper examines the current migration to new business models in the insurance industry by analysing the case ofPlanning4Life,a Portuguese start-up developing software for insurance brokers. The study is based on a review of existing literature, semi-standardized verbal interviews, and a written online survey. The results indicate that the industry increasingly leverages new technologies and, to not become obsolete, insurance brokers are facing both the necessity to offer personalized products and to use a digital toolset. Planning4Life's business model can capitalize on these needs by creating a wareness for digitalisation and offering the right features to cope with it.
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Insurance broker Insurance Insurtech Business model Business model innovation Strategy Tactics Digitalisation Broker needs Crm system