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What does the ideal masters in sports management look like? a market potential study for Nova Sbe
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Resumo(s)
The study hereby presented displays the possibility of having a Sports Management program at Nova School of Business and Economics. In order to reach conclusions regarding the topic, two data collections were conducted: a series of interviews with industry professionals (November to December 2020) in order to obtain the industry’s perspective regarding a possible program (qualitative analysis); a questionnaire was spread throughout different student hubs, to obtain the perspective of possible interested in the program, and what they would value in it (quantitative analysis). The qualitative analysis pointed out a need to develop soft skills and a knowledge of the industry, all while showing availability to work with Nova SBE on this project, mainly through strategic partnerships. The quantitative analysis focused mainly on the program’s structure (modules, courses, thesis format), suggested fee and interest in the industry.
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Palavras-chave
Sports Sports management Business schools Soft skills Hard skills Specialization Courses Modules Thesis Skillset