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What does the ideal masters in football management look like? A market potential study for Nova Sbe
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The present study validates the idea of creating a program for Football Management at Nova SBE. For such, two distinct analyses were out in action, a qualitative one and a quantitative one. For the first, a series of interviews with industry experts took place in November and December 2020, while for the last a questionnaire was shared in a student hub. The objective was, respectively, understanding the perspective of the industry and potential future students. The opinions of this first group point in the direction of the development of soft skills, welcoming the idea of partnerships with the respective institutions and Nova for these students’ internships. The questionnaires specify how potential future students perceive this program in terms of courses, modules, thesis format, and fees.
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Football management Masters program Higher education Sports industry