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Mobile journalism at RTP: consumption of news - content development towards a unified news platform
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| 11.58 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The goal of this paper is to show case a practical resolution for the integration at agreater scale of the Mobile Journalism philosophy, both in the production and in the consumption of news. The production-side concerns the use of the smart phone and other light equipment in the production of news, while the consumption-side concern show the news are displayed and consume don a smartphone. This work project was realized in syndication with RTP and was adjust and tailored to its respective needs, resources and objectives. In order to achieve this goal, several analysis were developed to address the external and internal environment, identifying the opportunities and threats of the broadcasting industry and the strengths and weaknesses of RTP. The ending result of this study led to the development of interconnected structured and strategic recommendations that ensuresa work a bled is semination plan for Mobile Journalism.
Descrição
Palavras-chave
Mobile journalism Mojo Smartphone News Digital news Digital Organization Change management Broadcaster Public company State-owned company