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Potential for banks private mortgage financing business through the application of predictive analytics
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Private mortgage financing accounts for a growing share of banks’ lending business and, thus, their profits. Yet increasing competition and tightening market conditions are pressuring profitability. This work project analyzes predictive analytics as a means to alleviate these challenges, focusing on the German market and relying on guided expert interviews for primary research. In particular, it outlines 17 existing and potential fields of application, and examines corresponding types of predictive analytics models and data sources. Furthermore, 12 major challenges associated with the implementation of predictive analytics are identified.
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Predictive analytics Data analytics Private mortgage financing Lending business