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Strategy field Lab Cercica: portfolio revision and transformation plan section4: Cerplant
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Since its creation, Cercica has grown rapidly, however in an unstructured and non-sustainable way, currently facinga significant funding gap. Given this outlook, the work project is a portfolio revision and consequent transformation plan where CerPlant is considered one of the BUs of intervention, due to its entrepreneurial nature and untapped potential. Accordingly, the following research question was addressed: What initiatives can CerPlant implement in to become more competitive and provide alternative funding to Cercica?The following structure is proposed to tackle the research subject: I. Overview: starting point where general information regarding main business are as and clients were identified through on-site visits and presentations from previous projects. II. Diagnosis: Based on accounting data provided by the organization referring to the year of 2019, a financial diagnosis was conducted through a value tree analysis where operational revenues werebroken down bybusiness area, source of revenue and costs.In addition, anorganizational diagnosiswasperformed,supported by a data surveywhere internal points of view of BU coordinatorsand employeeswere considered,as well asseveral individual interviews with CerPlant’scoordinator.III. Analysis &Recommendations: Based onpreviousdiagnosis,twounderlyingissues wereidentified:1)Social purpose leads tothe inclusionofpeople with disability, not being taken into accountitseffectson teams’ productivity;2)Entrepreneurial component leavesunexplored revenuesto furthersupport Cercicafinancially.A 3 step-methodologyto providerecommendationswasappliedto each identified pain point:solutionpropositionandimplementation, monitoringand expectedresult. IV.Financial Impact: The financial gain of the suggested recommendations, with a best and worst case scenario, is plottedina water fall graph. In case of successfully implementation, Cerplant is expected to increase its operational profit from €29,208 to€52,935 in the best scenario. In a more conservative scenario, Cerplant would increaseprofitsby€12,489, resulting in an operational margin of5.2% or 6.5% depending on the scenario, compared to3.7%in 2019.
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Social entrepreneurship Implementation plan Gardening Employee productivity