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Iberian alpha - media and entertainment industry analysis
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| 5.81 MB | Adobe PDF |
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Resumo(s)
The purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E companies and propose new methods to manage them. Our findings suggest that the Media industry is suffering from new competitors, which are mainly providing online services. Traditional ESG seems not to be material for this industry, so we elaborate new metrics that can enhance the value generated by Media Companies.
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Iberian market Media and entertainment Esg Factor analysis